Build a defensible business case using the Simon-Kucher 6-lever value framework. Model NPV, IRR, payback, and sensitivity across conservative, moderate, and aggressive scenarios.
Did you know? According to Simon-Kucher's Global Pricing Study, a 1% improvement in price realization yields an 8–11% increase in operating profit — 2–3x the impact of equivalent volume or cost improvements. Yet only 15% of companies deploy systematic pricing practices.